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January 8, 2012

simpld:

Huge fan of the Little Chef rebrand! They truly did a great job of getting right down to the most basic aspects of their company and showcasing them in a way that was both eye-catching and effective.

(The full case study of the rebrand can be found here.)

zoebirtlesprocon3:

I love the Little Chef rebrand. I remember when I was younger there was a little chef not to far from my house. It was always empty and looked really shabby. Then a while back, it was rebranded. There is no doubt that the brand is iconic and a British institution.

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    amazing rebrand fair play
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    rebrand! They truly did...most basic aspects...both...

I'm portuguese and just another one of those people who is handy for a lot of things and has a tendency to ruminate green tea. I'm currently a multimedia design student, an illustrator and a writer. You can find my homeplace at http://rainfreak.deviantart.com and follow all the others from there!